What's in a brand name?

Brand names rule the way in which we buy goods and services. Sometimes that's because we're enamoured with the style of a product; one which is so popular, or fashionable that you just have to be seen sporting the label of the moment. At other times, it's because the brand is one of quality and reliability. It's because a product by a particular manufacturer is meant to do its job well and more importantly, last for a lifetime.

The North Face footwear is one of those rare breeds that actually ticks all of these boxes. Its footwear is stylish, hard-wearing, made with quality products and is functional.

It is for these reasons that The North Face is so popular. It's a brand that has a reputation built trust after manufacturing quality goods for over four decades. However, there are many other reasons why it has become the unequivocal choice for climbers, mountaineers, skiers, snowboarders, hikers and endurance athletes the world over.

One of which is the company's use of top manufacturing materials. You'll always find The North Face invests in the warmest materials, the most hard-wearing, the most weatherproof and the most technologically-advanced. Brands like Gore-Tex for example fit in with The North Face products like butter does to bread. Both firms wouldn't side with each other if the other wasn't completely confident that they can make the most waterproof boots available.

The North Face is actually so confident in its own product range and technologies that it even offers a two-year warranty on all its goods. Furthermore, should you find defects on other aspects of the product - like a problem with Gore-Tex lining or even zippers - the company will take it off your hands. This is done via The North Face dealer, which will and inspect the goods for you.

It's not just about quality and guarantees though. The North Face is a brand that is big on style. It wants you to feel as good and as confident as the professionals who wear their products everyday in the harshest of conditions.

In the same way that a scent might attempt to make someone feel closer to a celebrity, The North Face want to empower its customers to feel the same. After all, the company was founded on the notion that the north face of a mountain is generally the coldest, iciest and most challenging route to climb.

Bearing these things in mind, it's quite plain to see why The North Face is an unbeatable leader in both outdoor function and fashion.